Quiksilver's Skate History: Sub-Label vs. Acquisition
Jul 21, 2026 / · 7 min read · Quiksilver Billabong DC Shoes Rip Curl Brand History 80s Skate Culture Australian Surf and Skate Sub-Label Strategy ·Two Surf Companies, Two Different Skate Bets Two Australian surf companies spent the 1980s building global businesses on boardshorts and wetsuits, and when skateboarding's late-80s boom made a skate identity look worth having, only one of them tried to build that identity from scratch. Billabong launched Bad Billy's in …
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