<?xml version="1.0" encoding="utf-8" standalone="yes"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>DC Shoes on BadBillys.com</title><link>https://www.badbillys.com/tags/dc-shoes/</link><description>Recent content in DC Shoes on BadBillys.com</description><generator>Hugo -- gohugo.io</generator><language>en</language><copyright>BadBillys.com</copyright><lastBuildDate>Tue, 21 Jul 2026 00:00:00 +0000</lastBuildDate><atom:link href="https://www.badbillys.com/tags/dc-shoes/index.xml" rel="self" type="application/rss+xml"/><item><title>Quiksilver's Skate History: Sub-Label vs. Acquisition</title><link>https://www.badbillys.com/post/quiksilver-skate-history-80s-crossover/</link><pubDate>Tue, 21 Jul 2026 00:00:00 +0000</pubDate><guid>https://www.badbillys.com/post/quiksilver-skate-history-80s-crossover/</guid><description>
&lt;h2 id="two-surf-companies-two-different-skate-bets"&gt;Two Surf Companies, Two Different Skate Bets&lt;/h2&gt;
&lt;p&gt;Two Australian surf companies spent the 1980s building global businesses on boardshorts and wetsuits, and when skateboarding's late-80s boom made a skate identity look worth having, only one of them tried to build that identity from scratch. Billabong launched &lt;strong&gt;&lt;a href="https://www.billabong.com/"&gt;Bad Billy's&lt;/a&gt;&lt;/strong&gt; in 1987 as an in-house skate and streetwear sub-label — a new name, a new graphic language, sitting under the parent company's roof. &lt;strong&gt;&lt;a href="https://www.quiksilver.com/"&gt;Quiksilver&lt;/a&gt;&lt;/strong&gt; took a different path, and it took it on a different timeline: rather than inventing a skate label of its own during the 80s boom, its most documented move into skate credibility came years later, through acquisition rather than construction.&lt;/p&gt;</description></item></channel></rss>