https://www.badbillys.com/tags/skate-video/Recent content in Skate Video on BadBillys.comHugo -- gohugo.ioenBadBillys.comThu, 25 Jun 2026 00:00:00 +0000https://www.badbillys.com/post/skate-video-marketing-medium/Thu, 25 Jun 2026 00:00:00 +0000https://www.badbillys.com/post/skate-video-marketing-medium/ <h2 id="a-format-nobody-expected-to-sell">A Format Nobody Expected to Sell</h2> <p>When Powell Peralta released <em>The Bones Brigade Video Show</em> in 1984, the company expected to sell about 300 copies on VHS. It sold 30,000. That gap — two orders of magnitude between the forecast and the result — is the whole story of how skate video became the dominant marketing medium of the 1980s skate industry. The tape did not just outsell its projection; it revealed that there was a way to reach core skaters that the existing media infrastructure had no idea existed, and that the company controlling that channel controlled the conversation.</p>